Fashion Merchandising
Fashion Merchandising
Fashion merchandising programs train you to work with fashion production teams to insure that new fashion designs meet market requirements.
With a business foundation in fashion merchandising or fashion marketing, students will have developed a thorough understanding of fashion merchandising concepts, business strategies and career opportunities in the ever-changing, fast-paced fashion industry.
Fashion Merchandising is the crucial, business side of the fashion industry. After all, what good are the greatest design ideas if they aren’t saleable. Fashion Merchandising is the business side of the fashion industry. Merchandisers are part of the entire process from design to sales.
Fashion merchandising can be studied as a specialization within a business, retailing, or marketing degree, or coupled as a minor with a curriculum in design. Salaries for fashion merchandisers vary tremendously depending on their specific jobs, who they work for, and where they work.
Management training programs are offered by many companies that lead to such positions as buyer, fashion coordinator, merchandise manager, store manager, and display personnel.
Fashion designing is a very challenging and rewarding career choice. People with a creative flare tend to have the artist ability and desire to be a fashion designer.
Choosing to build a career in fashion designing, will provide many avenues to specialize, if desired. The designer may only have an interest in designing, stylish creations focused on just womens, mens, or teens’ clothing and accessories.
Highly skilled designers can choose to freelance and build their own fashion designing business or seek employment with a private firm.
It is important to note that fashion designing is more than beautiful sketches, eye catching fabric and accessories. It is about the ability to take an idea and create a new design that sets trends!
Basic skills of a fashion designer include:
- The ability to sketch ideas
- Draw and cut patterns
- Select appropriate fabric and trim
- Possess dressmaking and tailoring skills
Once the garment or accessory is created, the successful fashion designer must also be able to plan the production and marketing of their newest fashion.
How to become a fashion designer
Obtaining specialized training inf fashion design is encouraged. There are colleges that offer a Bachelor of Arts with specialization in design and there are vocational schools that offer Associate of Arts.
Specialization and additional education in Fashion Merchandising are other very viable options that fashion professionals should always consider.
The demand for fashion designers should remain strong as long as consumers are shopping for new styles and fashion trends to express a lifestyle of their choice.
